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Ignite Sales improves the way banks help customers reach their goals

The Problem

Retail banking is at an inflection point. Together with the obvious pressures from regulations and low interest rates, non-financial institutions such as PayPal and Walmart are threatening banks’ bottom lines. For the first time in their history, banks must consistently engage customers across all channels in a way that significantly enhances the customer experience and improves the customers' financial future.

What We Do

Ignite Sales is changing the way banks sell products and services to their customers. By creating a customer centric buying process, Ignite is helping retail banks remain competitive by accelerating organic growth and promote customer retention. We are the only provider in the market that helps banks focus on account openings as the centerpiece of the customer journey -- increasing sales while unifying all channels to provide a consistent customer experience. Delivered as a cloud-based service, Ignite’s patented solution can be implemented in 90 days without interrupting existing infrastructure. The solution consists of; Bank Intelligence Engine, Recommendation Guides, and Sales Analytics.

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Call us at 1-972-528-5050




George Noga

Chief Executive Officer

George is a leader in the Financial Services and Technology Industries with a career focused on helping Banks, Credit Unions, Corporations and Government Agencies grow their business and improve customer satisfaction.

George was most recently Senior Vice President and Managing Director with the Revenue Enhancement group at Fiserv for seven years. During that time his teams built, marketed and sold industry leading sales force automation and consumer liquidity solutions to many of the largest banks in the industry as well as over 250 community banks and credit unions. In addition, George, founded the  community bank consulting practice and led consulting teams that focused on large banks as well. George also served on the Data Analytics council at Fiserv for five years, helping to define product strategies for leveraging Fiserv’s vast data sets.

Prior to Fiserv, George was President and CEO at Syngence, a company that developed artificial intelligence based search technology for the legal industry. George was able to grow the company significantly, capturing 40% market share in the large law firm market. 

George was also one of the very early employees at Carreker Corporation, a company dedicated to providing cutting edge software and consulting services to the top 100 banks in the Industry. During his nineteen years with Carreker, George was a SVP and Managing Director providing leadership in consulting, relationship management, M&A, sales and product development.

Barbie Boe

Co-founder & Chief Marketing Officer

A 20 year technology marketing veteran, Barbara’s creative campaigns have proven to engage customers and interactively educate them on product and service offering. Her experiences include serving as marketing director for two high-tech service companies. At InterVoice, the leader in voice response systems for banks, Barbara led the marketing team from initiation through IPO and beyond. InterVoice had an extraordinary branding, lead generation and customer satisfaction reputation and was ultimately acquired by Convergys. After InterVoice, Barbara was marketing and sales director for The Shams Group. Barbara developed and implemented marketing plans that improved sales 500 percent.

Barbara’s utilizes her dynamic personality, creative skills and passion for giving back to the community in her work with various local charities and educational fundraisers. Barbara earned a B.F.A. in Fine Arts from Texas State University.

Julie Hamrick

Co-Founder & Chief Operating Officer

Julie pioneered the patented analytical methods that are the core of the Ignite Sales’ groundbreaking technology. Her diverse engineering and management experiences have fueled her expertise in making complex data understandable and actionable for business decision-making. Prior to founding Ignite, Julie was general manager for Aviall Inc., where she oversaw process improvement at the $800 million aircraft services company. Previous to this role, Julie served as a management consultant at Deloitte where she led a variety of business process improvement engagements in the banking, manufacturing and utilities industries. Julie began her career at U.S. Steel as a technology implementation engineer, where she led development of a modeling system to optimize factory yield that resulted in multi-million dollar annual profits. Recently honored as a top North Texas Women in Technology, Julie has a gift for making the complex seem easy and she uses those skills in her community work whether mentoring young entrepreneurs or teaching first grade Sunday school.

Julie earned a B.S. in Metallurgical Engineering from Lafayette College and an M.B.A. from Southern Methodist University.

Austen Holmes

Chief Technology Officer

Austen is an accomplished engineer and architect with a strong background in data mining and intelligent systems. He has a proven track record of delivering extensible solutions to complex problems. Before Ignite, Austen served as the architect for Iris Session Analyzer, Tektronix Communications’ flagship product in their award-winning telecommunications monitoring suite. Prior to Tektronix, Austen served as Principal Engineer for Fidelity investments and was responsible for on-time delivery of high quality applications with very tight deadline requirements.

Austen is an active member of the Scala and Java communities is also well-versed in Agile methodologies. He holds a B.S in Computer Science and a M.S. in Computer Science with a focus in intelligent systems from The University of Texas at Dallas.

Lilly Straith

Executive Vice President

Lilly brings banking expertise from both the corporate side and the banking side. This insight has proven to be very valuable for the bank and the company. Prior to joining Ignite, Lilly was the SVP and Managing Director/Sales Manager at Fiserv for the Revenue Enhancement Solutions Group for Regional and Community Banking.   Lilly helped Large, Regional and Community Financial Institutions protect non-interest income and grow the bank’s customer base-- whether it was through new Deposit Products for Retail and Commercial Banking, Revenue Performance Initiatives, or through the Small Business Banking, Treasury Management, and Business Lending Growth Strategies.  Prior to Fiserv purchasing Carreker, Lilly was the Client Relationship Executive selling back office and front office technology solutions and consulting to many of the large Regional Banks.

Lilly earned her Bachelor's Degree from Wayne State University.  Additionally, she is a Certified Treasury Professional for Treasury Management.

Marjorie Aarant

Director of Business Developement

Marjorie brings 28 years of consultative sales experience from both the data mining and financial software industry specifically focused on the financial services market. She attributes her highly recognized and awarded success to her focus on solution/consultative selling resulting in the shared success of all parties. Her positive attitude and business acumen had made her successful throughout the years.

Marjorie earned her BS from Texas A&M University.  

Michael Baker

Business Development

Michael joined Ignite Sales in 2016. Capitalizing on over 25 years of experience in senior leadership positions for top financial service organizations in the U.S. and more than 10 years of consulting sales and delivery, Mike brings a practical, real-world perspective to helping our bank clients select and deploy solutions that drive revenue and EPS growth.

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